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Better Outlines by Chuck Davis
How do you know when to place an outline around your letters? How thick should the outline be? What color? More than being simply decorative, outlines serve a purpose. Once we understand why to use an outline, we are then free to tackle the style and color of it.

1. Naked text
So you've typed your message using your favorite font (in this case Happy Fun Ball) but something is missing. Something isn't quite right. You can't put your finger on it, but it's just not what you had envisioned. You have a complete arsenal of special effects at your beck and call-- drop shadow, cast shadow, outline, perspective distortions and more. But until you understand what the problem is, none of the forementioned tools are going to help.

Let's examine our text a bit closer. On a white background such as this, yellow is probably not the best color for readability, in fact, the only other color that could be worse on a white background might be white itself. Therefore I can draw the conclusion that the problem is not something vague such as "it's boring." or "It needs something to spice it up." The problem is simple: the text is hard to read because it's color is too close to the background color. I have a hunch that adding an outline will help separate the text from the background and help improve the readability.


2. Green Outline
Here is my green outline around my letters. Didn't help much. Actually, since the green color is within the family of yellow (that is, it has yellow in it) it hinders the readablity-- making it harder to read then the first one. Let's try different colors...


3. Red outline
Now we're gettin' somewhere. The red outline helps to define the letters. At this point I can make an important observation... The darker I go with my outline, the better these letters stand out. This makes me want to try other darker colors...


4. Black outline
If I want optimal contrast between my letters and the white background, black is obviously the the best choice. It isn't colorful, but that isn't really the purpose of an outline. We want it to define our letters-- to draw attention to the letters themselves-- not detract from them. There is still a bit of a problem though. While the black outline helps to separate the letters from the background somewhat, it is very thin and "wimpy". Almost as if the designer was not sure of what he was doing. In fact, from a distance the outline almost disappears completely.


5. Beefin' it up
Making the outline bolder creates a frame around the letters-- serving to draw the eye inward and keeping it from being distracted by the background. Notice that the space inside the "A" has been filled completely. Thereby eliminating an additional spot of distraction. Compare this with the rather wimpy version above. This version screams loud and bold: "READ ME!"


6. Common mistakes
The image below has all the makings of a horribly executed outline. I'm sure you have never made these mistakes (okay, but don't let it happen again!) but for the sake of those who may be new to designing with type, I offer this exagerated example of raw ugliness. Okay, let's begin with the fact that the designer used a "stroke" method to create an outline (A), as opposed to a true outline which rests outside the letters. This causes the outline to "eat" into the letters, thereby making the letters thinner -- not a pretty sight. He also didn't take the time to "miter" the points of the outline. If he had, he wouldn't have ended up with long "shooters" sticking out (B). Finally, he neglected to weld his letters together before applying the outline, causing the outline to overlap onto other letters (C).


7. Finishing it up
The addition of a black drop shadow further helps to separate the message from the background and serves as a nice eye-catching element. I then added a little color to the letters to make it bit more interesting to look at.
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